Senior Marketing Specialist
Singapore, Singapore, Singapore
Full Time
Mid Level
Pay range: SGD 4,000 – 5,000
Working arrangement: hybrid
Responsibilities
- Own the marketing perspective in cross-functional teams, managing project timelines, targets and budgets
- Develop and manage campaigns, and be able to pivot as necessary to reach targets
- Write end-to-end content (e.g. promotional campaign comms, post-event attendee comms), and manage publication across multiple channels
- Work closely with other cross-functional teams (e.g. build creative briefs)
- Build registration forms, landing pages, and reports
- Manage campaign data in database/CRM for clear reporting
- Share data-driven insights on how to continuously improve engagement with marketing campaigns, registration and attendance
Qualifications
- Minimum 5 years of prior marketing experience
- Excellent verbal and written communication skills, as well as a proven ability to work collaboratively on a team
- Solid understanding of how to craft language and utilize a range of marketing channels (e.g. guerilla tactics, organic growth hacking, partnerships, email, website, paid, social)
- Independent, and self-directed, with the ability to set individual goals and priorities with minimal guidance
- Ability to handle last-minute changes, and remain calm under pressure
- Data-driven and comfortable with using and interpreting data to make decisions, present new ideas, and set strategies
- Excellent time and project management skills
- An eye for detail
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