Senior Marketing Specialist

Date created: 3 Feb 2025Last updated: 3 Feb 2025

Job description & requirements

Responsibilities

• Own the marketing perspective in cross-functional teams, managing project timelines, targets and budgets
• Develop and manage campaigns, and be able to pivot as necessary to reach targets
• Write end-to-end content (e.g. promotional campaign comms, post-event attendee comms), and manage publication across multiple channels
• Work closely with other cross-functional teams (e.g. build creative briefs)
• Build registration forms, landing pages, and reports
• Manage campaign data in database/CRM for clear reporting
• Share data-driven insights on how to continuously improve engagement with marketing campaigns, registration and attendance

Qualifications

• Minimum 5 years of prior marketing experience
• Excellent verbal and written communication skills, as well as a proven ability to work collaboratively on a team
• Solid understanding of how to craft language and utilize a range of marketing channels (e.g. guerilla tactics, organic growth hacking, partnerships, email, website, paid, social)
• Independent, and self-directed, with the ability to set individual goals and priorities with minimal guidance
• Ability to handle last-minute changes, and remain calm under pressure
• Data-driven and comfortable with using and interpreting data to make decisions, present new ideas, and set strategies
• Excellent time and project management skills
• An eye for detail